12/15/2017

Law Firm Online Marketing Services: Search Engine Optimizations

SEO

Natural Site Optimization

Also called "organic" results, natural optimization is a method of guaranteeing a high ranking for your web site in search engines such as Google, Yahoo, and Bing.

The first step is to identify optimal keywords and phrases that will bring your firm the best results. The keywords we select are not only derived from your company's goals; they are also the result of our research into what is going on in the "search world" with your identified keywords. Picking the most effective and efficient keywords and keywords phrases requires a combination of business knowledge and SEO acumen.

The first implementation phase of Natural Site Optimization is to search-optimize your web site's content relative to the selected keywords and phrases. We will review all the content on your site and make modifications where necessary, all with your approval.

We will then endeavor to produce as many quality inbound links to your site as possible, a step that is just as important as the site optimization phase. Often this involves creating a separate "sub-specialty" site with its own domain (such as a blog site). Every situation is different, so the work we do during this phase will be customized to your company.

After this work has been completed, it's imperative that analysis and follow-up continue, as it often takes weeks or months to see comprehensive results from Natural Site Optimization.

Our web log statistics, included with all our law firm hosting accounts, will show the gradual and steady uptick in traffic that comes with a skillfully implemented Natural Site Optimization.

Business Edge's Natural Site Optimization services for law firms include some or all of the following:

URL Submission to business-relevant sites
Writing SEO-focused page titles and meta tags with keyword content
Adding SEO feature to LawAdmin for title/meta tag update capability